Canal Digital - Upgrade to satellite
Creative Lead/ Designer
How do you create consistency without limiting creativity?
Context
Canal Digital communicated across multiple Nordic markets, channels and customer touchpoints, creating a constant need for alignment between teams, agencies and production partners.
Challenge
The visual identity needed to remain recognisable while supporting a wide range of commercial messages, campaigns and local adaptations.
My Role
As Senior Graphic Designer, I was responsible for developing and governing the visual identity while supporting marketing teams across the Nordic region.
Approach
I developed scalable design principles, campaign frameworks and visual systems that helped teams produce communication more efficiently without sacrificing quality or consistency.
Outcome
The work strengthened the visual coherence of the brand while making creative production faster, clearer and easier across multiple markets.
