I'm Tore Kobbeltvedt, originally from Bergen and now based in Oslo. I've never been particularly good at separating work from the things that inspire it.

The ideas that shape often emerge while experimenting with a new AI tool, composing music, sketching, spending time in nature, or simply wondering why some ideas resonate with people while others don't.

I don't really see creativity as a profession. It's a way of exploring the world.

Curiosity is what drew me to branding, because brands are ultimately about people. To leadership, because great ideas rarely happen alone. To technology, because new tools create new possibilities. And to music, illustration and photography, because each gives me another way of looking at things.

That's probably why I'm still happiest when I'm making something I've never made before.