Building a new Nordic entertainment brand
Nordic Head of Creative/ Creative Lead
Building a new Nordic entertainment brand
Context
Following the merger of Canal Digital and Viasat, Allente had the opportunity to become more than a new name. The ambition was to create a unified Nordic entertainment brand that could connect with customers across Norway, Sweden and Denmark while supporting both commercial growth and everyday communication.
Challenge
The new brand needed to balance consistency with flexibility. It had to work equally well across digital products, campaigns, retail, CRM and partner communication while helping internal teams embrace a completely new identity.
My role
As Nordic Head of Creative, I built and led the Nordic creative organisation while helping define and implement the visual identity, creative direction and brand systems across multiple markets.
Approach
Rather than creating isolated campaigns, we focused on building a scalable design ecosystem. Together with cross-functional teams, we developed the World of Entertainment brand platform, visual principles, design systems and creative frameworks that allowed the brand to evolve while remaining recognisable.
Outcome
The creative and strategic work contributed to building an emerging entertainment brand in the Nordics. Over time, aided brand awareness grew from 0% to 56.7%, demonstrating the impact of a consistent brand platform, integrated creative execution and long-term brand building across the Nordic markets.
Great brands are not built through individual campaigns—they are built through consistent decisions over time.
